Desira Group Plc is recognised, acknowledged and respected as a key and influential player in the UK Motor Industry. 

The aim of the company has always been to provide exceptional service and to develop a loyal customer following.  Such is the success of this aim that Desira have continued to expand with Alfa Romeo, Citroen, Fiat, Mitsubishi, Nissan franchises,  Van & 4x4 Centre and Abacus Rental across Norfolk, Suffolk and North London.

The company consists of five main departments: Vehicle Sales, Parts Sales, Vehicle Service, Vehicle Body Repairs and Abacus Self Drive.  With a wide range of brand new exhilarating models on offer, and over 1000 all makes and models used cars, there really is something for everyone at Desira.

John Desira MIMI Managing Director
Established Desira Group plc in 1972.
“I started in the Motor Trade in London, working as an Apprentice Technician and when qualified, I decided to start my own business. I was recommended a garage in Norfolk and 35 years later, I’m still here.  You can’t run a business on your own – you need a good team of people.  At Desira we have developed a very strong, young management team that has been with us for many years. Our employees are our biggest asset.”