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Winning Days for Mitsubishi
11th July 2007
The New L200 that was launched this year has taken the ‘Pick-Up of the Year’ title and the New Shogun Commercial that also made its debut earlier this year has been awarded the ‘Utility Vehicle of the Year’.
When the new L200 was launched, it set new standards in terms of looks and luxury in the pickup market, yet this stylish and comfortable vehicle is still renowned for its practicality. Taking the title of 'Pick-Up of the Year', the all-new L200 fought off competition from the likes of the Toyota Hilux to be voted champion by a significant margin for the second year running.
Unlike many other manufacturers, Mitsubishi continues to make a very effective 'commercial' version of its Shogun 4x4 range which fulfils the needs of a considerable sector of the working community, to the extent that others are now seeking to do the same. The new Shogun 4x4 commercial was awarded 'Utility 4x4 of the Year', an award won last year by the previous model Shogun.
The 'Professional Van & Light Truck' magazine's team of judges were faced with the toughest challenge to date in this fourth year of the national awards because every single commercial vehicle manufacturer had either brought out new van models or revamped their existing models. This radical market revolution was prompted by the Euro-4 emissions regulations implemented last October.
Uppermost in the judges' minds was the issue of payload, the more you can carry in a safe and comfortable vehicle, the better for the driver and operator. With such tough competition, the new L200 and Shogun proved they are clear winners.
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