Desira Group Plc is recognised, acknowledged and respected as a key and influential player in the UK Motor Industry with nearly 40 years of experience!

The aim of the company has always been to provide exceptional service to our loyal and new customers for fantastic value for money. Such is the success of this aim that Desira have continued to expand with Alfa Romeo, Citroen, Fiat, Nissan, Chrysler and Jeep franchises, plus Desira Approved Commercial Centres across Norfolk, Suffolk and North London.

The company consists of three main departments; Vehicle Sales, Service and Parts. With a wide range of brand new vehicles on offer, and over 300 Desira Approved all make and model used cars and vans; we also now offer service booking for all makes of cars and vans on-line and you can buy parts and accessories too. There really is something for everyone at Desira.

The Chairman  John Desira MIMI - Established Desira in 1972.
"I started in the Motor Trade in London, working as an Apprentice Technician and when qualified, I decided to start my own business. I was recommended a garage in Norfolk and 39 years later, we are still going from strength to strength.

To run a successful business you need a good team of people offering great products and services, at the right prices with the latest facilities in the right locations.

At Desira we have worked very hard to have achieve this. With customers and the market place continually evolving we strive to ensure we have the latest technology, products and facilities to meet the changing needs of our customers.

In 2008 we appointed Stuart Stone onto the Board of Directors to take over as Managing Director. He is the perfect leader to be driving the company into the future!"

Desira Group Directors
Stuart Stone - Managing Director
Joined the Company as Managing Director in 2008, Stuart has been in the motor industry for over 25 years and was a Group General Manager for a very successful Motor Group for the last 11 Years, previous to this a Dealer Principal and Operations Director.

Michelle Gant - Director
Joined the Company as Fleet Sales Assistant in 1992 and progressed through the business spending many years as Marketing Director. Michelle now oversees general operations.

Group Managers

Chris Atkins - Northern Group Sales Manager
Richard Ferrier - Group Service Manager
Daren Game - Southgate Dealer Princple
Eric Mapother - Group Parts Manager
John Parker - Southern Group Sales Manager