Desira Group - About us

Desira Group Plc is recognised, acknowledged and respected as a key and influential player in the UK Motor Industry.

The aim of the company has always been to provide exceptional service to our loyal and new customers for fantastic value for money.  Such is the success of this aim that Desira have continued to expand with Alfa Romeo, Citroen, Fiat and Nissan franchises, plus Desira Approved Car & Commercial Centres and Abacus Rental across Norfolk, Suffolk and North London.

The company consists of four main departments; Vehicle Sales, Parts Sales, Vehicle Service and Abacus Self Drive.  With a wide range of brand new vehicles on offer, and over 300 Desira Approved all make and model used cars and vans; there really is something for everyone at Desira.

The Chairman
John Desira MIMI
Established Desira in 1972.
"I started in the Motor Trade in London, working as an Apprentice Technician and when qualified, I decided to start my own business. I was recommended a garage in Norfolk and 37 years later, we are still going from strength to strength.

To run a successful business you need a good team of people offering great products and services, at the right prices with the latest facilities in the right locations.

At Desira we have worked very hard to have achieve this. With customers and the market place continually evolving we strive to ensure we have the latest technology, products and facilities to meet the changing needs of our customers.

In 2008 we appointed Stuart Stone onto the Board of Directors to take over as Managing Director.  He is the perfect leader to be driving the company into the future; we are delighted to welcome him into the Desira Group!"

Desira Group Directors
Stuart Stone - Managing Director
Joined the Company as Managing Director in 2008, Stuart has been in the motor industry for over 22 years and was a Group General Manager for a very successful Motor Group for the last 11 Years, previous to this a Dealer Principle and Operations Director. 

Michelle Gant - Director
Joined the Company as Fleet Sales Assistant in 1991 and progressed through the business spending many years as Marketing Director. Michelle now oversees general operations.