Desira Group - Our History

Desira is a family run motor group, founded by John Desira in 1972.  John Desira started in the motor trade in London, working as an Apprentice Technician. Once qualified, he started his own business and was recommended a small garage in South Lopham, Norfolk. Desira has expanded over the years from this first garage and is now the one of the largest privately owned Fiat Dealer groups in the country.  Employing over 250 staff, with 8 dealerships across Norfolk, Suffolk and North London, Desira is also Europe's largest Fiat and Alfa Romeo Parts distributor.

With 37 years of experience under our belts, Desira Group Plc has never been a company to sit still. Starting out with the Fiat franchise, we gradually introduced Alfa Romeo, Nissan and Citroen. 

Desira are constantly looking for ways to develop and in 2006, Abacus Car and Van Rental was introduced enabling a new market place to be conquered.

The Desira Group today employs approximately over 250 staff, has 8 dealerships, four franchises, Alfa Romeo, Citroen, Fiat and Nissan and a multi-million pound parts operation. We are now striving to go green by utilising the least amount of paper possible and recycling our rubbish!  Please join us in our aim by allowing us to communicate with you via e-mail or text instead of the post. We also sell more environmentally friendly vehicles, see our Go Green section.