Desira Staff help raise £2,830 (and counting) for Teenage Cancer Trust

Staff at Desira’s Heigham Street Norwich Dealership have earned themselves a huge pat on the back, after completing a charity bike ride in aid of the Teenage Cancer Trust, raising £2,830 and counting.

The ride – about 50 miles from Norwich to Holt and back – was organised by Desira Heigham St. aftersales manager Perry Payne after his work colleague Steve Long lost his 17-year-old son, Matthew, to cancer in November.

The teenage cancer trust supported Steve and his family exceptionally and he couldn’t speak highly enough of their work.

10 Desira staff taking part were joined by around 25 other riders, all of whom also deserve a round of applause - as do the several local businesses who supported the event.

Perry and the team had originally hoped to raise £1,000 for the Teenage Cancer Trust, but since gaining support and awareness, that figure is now looking to treble, with the £3,000 mark in touching distance.

A message from Perry:

I just wanted to thank everyone who has already supported our teenage cancer trust charity event last weekend. Everyone did an outstanding job and everyone completed the ride!

There were punctures and broken bikes but our mobile technician came to the rescue and helped ensure we had 100% completion! This was an extremely enjoyable event and we all had a really good buzz on the day. I would just like to remind everyone the reason behind the event. A colleague of ours unfortunately lost his son late last year to cancer. The company has been excellent in supporting him and I wanted to continue that support, this was the reason behind the event.

Now I want to raise as much as we can for this amazing charity. We’re up to £2300 online and raised another £530 cash at the weekend.

I really appreciate the support everyone has given, and would absolutely love to get this total over £3000! If you can spare anything, it will be hugely appreciated!


If you haven’t yet and would like to support Steve, and the Teenage Cancer Trust, you can donate via this link:

www.justgiving.com/remember/242823/Matthew-Long