Desira announced as Official Car Supplier to Norwich City Football Club


We are proud to be unveiled as the new Official Car Supplier to Norwich City Football Club in association with Fiat. Our Dealer Group has eight branches across Norfolk, Suffolk and North West London and we have recently provided Norwich City FC with seven cars from the Fiat range.

With a mix of the all New Fiat 500x SUV and the award winning stylish Fiat 500 cars, they will be used by the Colney Training Centre staff and Commercial Teams. You will be able to see them driving in and around Norwich, plus the media team will be using them to cover all Norwich away matches.

We consider Norwich City FC and their very loyal supporters to be the perfect platform to showcase the Fiat range. With a significant branding presence in, around and outside the Carrow Road Stadium, we will be able to build upon our partnership with NCFC, putting in place a range of new marketing, digital and promotional activities planned to engage and enthuse all of the fans.

NCFC players Josh & Jacob Murphy with Desira Group Director, Michelle Gant
Desira Group Director, Michelle Gant with NCFC Head of Partnerships Steve Hobin

Steve Hobin, Senior Partnerships Manager at the NCFC said “We are absolutely delighted to be working with Desira Group Plc and Fiat. We have had a strong relationship with Desira over the years and they have always supported us. We are really excited to reveal them as our Official Car Supplier and urge our Supporters to get behind the Desira Group too and look at the fantastic range Fiat have to offer.”

Established for over 44 years, the aim of the Desira has always been to provide exceptional service and offer fantastic value for money to both our loyal and new customers, which is a perfect fit for both the club and their fans.

Stuart Stone, Managing Director of Desira Group Plc: “Desira have always been a proud supporter of Norwich City Football Club and I am a very devoted fan! We are thrilled to now be an Official Partner and are really keen to see the team do well this season. The iconic Fiat 500, which is now more surprising, more connected and bolder than ever, and the all new Fiat 500X technology savvy SUV they will be a great benefit to both the training centre and club. “

We have established eight dealerships throughout East Anglia and North West London, and employ around 245 staff across our new and used vehicle Sales, Service and Parts departments. Desira represents some of the world’s largest Manufacturers including Fiat, Nissan, Citroen, Peugeot, Jeep, Alfa Romeo, Abarth, SsangYong, Infiniti and Nismo.


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