Desira Group Plc | New & Used Car Sales | Service, MOT Test & Parts

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Buy Online with Desira Group
Buy or Reserve Online Search our range of high quality approved vehicles and with a few more clicks you can instantly reserve your chosen vehicle.
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Tailor Delivery Options Choose to collect your new vehicle from our dealership or have your vehicle delivered to your front door.
Latest News & Events

Covid Safety Measures - Keeping Our Customers & Staff Safe

We have taken Multiple Precautions to ensure that our showrooms remain a Safe Environment for everyone


Welcome to Desira Group Plc

Your local New Car Sales and Used Car Sales Dealer Group with 10 New Car Franchises in Norwich, Diss, Great Yarmouth, Lowestoft and Bury St Edmunds.

Desira is here for all your Motoring Needs we also offer New Van Sales, Used Van Sales, Car Service, Van Service, MOT Test, Repairs, Tyres and Parts for Nissan, Peugeot, Citroen, Suzuki, MG, Fiat, Jeep, Alfa Romeo, Abarth and SsangYong.

Desira Group Plc bring you an unrivalled network of motor dealerships across East Anglia and you can now Buy or Reserve Online, with Click and Collect or Delivery to your Home.

Established for over 48 Years, the aim of the company has always been to provide exceptional service and offer fantastic value for money to both our loyal and new customers.

Such is the success of this aim that Desira have continued to expand with the worlds largest manufacturers, including Fiat, Nissan, Citroen, Peugeot, Jeep, Alfa Romeo, Abarth, SsangYong, Suzuki and MG franchises across Norfolk and Suffolk. We are now an Electric Vehicle dealer for Nissan and have also launched byDesira - a one-stop-shop for Approved Used Cars and Great Value Commercial Vehicles at our Wroxham Road branch in Norwich.

At Desira we understand how important your Car is to you and whether you are buying personally or through a business we want to make your 

experience with us as easy and affordable as possible. We have a huge range of Exclusive New Car and Nearly New Car offers, plus 0% Finance, Contract Hire, Low Payment Offers and Low Deposit Offers. We can find you your perfect vehicle at an amazing price and then we ensure that your vehicle is cared for inside and out by our highly trained technicians and staff.

We are your local used car dealer, stocking over 500 Desira Approved all make and model second hand cars all with a Minimum 12 Months Guarantee, we also have a wide range of used vans for sale, accept part exchanges and offer competitive finance packages and warranties. As well as specialising in new and used vehicle sales. We also offer car servicing for all makes and models in addition to our New Car Servicing, MOT Tests, Warranty and Repairs for Fiat, Nissan, Citroen, Peugeot, Jeep, Alfa Romeo, Abarth, MG, SsangYong and Suzuki.

We are pleased to offer Online service booking for all makes of cars and vans and a new online Parts Shop. Simply visit the Desira Parts Shop with over one million pounds of car parts and accessories in stock you can be sure to find what ever you need plus we offer a next day delivery service second to none.

Desira Group Plc takes our Customer Data and your personal information very seriously and ensures we are compliant with the new General Data Protection Regulations. We do not pass your data on to third parties that are not integral to the ownership of your vehicle and the products or information we provide you. We also only wish to communicate with you in the ways you prefer. All our systems are secure, and we only transfer data via secure transfer. You can read our Privacy Policy in full Here. If you ever wish to make any changes to your customer records, then please contact

You can find out about our wide range of new car and van sales, Used Car Sales and Used Vans, and make an enquiry through our website. Alternatively, you can contact us directly to find out about Car Service, Van Service, Repairs, MOT Tests, parts or accessories. Discover the Difference with Desira.

All calls are recorded for training purposes and securely stored for 12 months.

We are here for All your Motoring Needs!