Desira is a family owned motor group, founded by John Desira in 1972. John Desira started in the motor trade in London, working as an Apprentice Technician. Once qualified, he was recommended a small garage in South Lopham, Norfolk; where he started his own business. Desira has expanded over the years from this first garage and is now the one of the largest privately owned Fiat Dealer groups in the country. Employing over 254 staff, with 9 dealerships across Norfolk, Suffolk and North London, Desira is also Europe's largest Fiat and Alfa Romeo Parts distributor.
The aim of the company has always been to provide exceptional service and offer fantastic value for money to both our loyal and new customers. With over 45 years of experience, Desira have continued to expand with Fiat, Nissan, Citroen, Peugeot, Suzuki, Jeep, Alfa Romeo, Abarth and SsangYong franchises in Norwich, London, Great Yarmouth, Lowestoft, Diss and Bury St Edmunds.
At Desira we understand how important your car is to you and that's why we want to make your experience with us as easy and affordable as possible. From finding you your perfect vehicle at an amazing price, to making sure that your vehicle is cared for inside and out by our highly-trained technicians and staff.
We stock a wide range of brand new vehicles and offer over 550 Desira Approved used cars and vans all with a Minimum 12 Months Warranty. As well as specialising in vehicle sales, we also offer servicing for all makes and models in addition to manufacturer servicing for Fiat, Nissan, Citroen, Peugeot, Suzuki, Jeep, Alfa Romeo, Abarth and SsangYong. We are also now also pleased to offer service booking online and with over one million pounds of car parts and accessories in stock, you can be sure that whatever you need we can satisfy all of your requirements with a next day delivery service second to none.
The Chairman - John Desira MIMI - (Established Desira in 1972)
"I started in the Motor Trade in London, working as an Apprentice Technician and when qualified, I decided to start my own business. I was recommended a garage in Norfolk and 45 years later, we are still going from strength to strength."
"To run a successful business you need a good team of people offering great products and services, at the right prices with the latest facilities in the right locations."
"At Desira we have worked very hard to have achieve this. With customers and the market place continually evolving we strive to ensure we have the latest technology, products and facilities to meet the changing needs of our customers."
"In 2008 we appointed Stuart Stone onto the Board of Directors to take over as Managing Director. He is the perfect leader to be driving the company into the future!"
Desira Group Directors
Stuart Stone - Managing Director
Joined the Company as Managing Director in 2008, Stuart has been in the motor industry for over 25 years and was a Group General Manager for a very successful Motor Group for the last 11 Years, previous to this a Dealer Principal and Operations Director.
Michelle Gant - Director
Joined the Company as Fleet Sales Assistant in 1992 and progressed through the business spending many years as Marketing Director. Michelle now oversees general operations.
Daren Game - Group Head of Sales
Richard Ferrier - Group Service Manager
Eric Mapother - Group Parts Manager
John Parker - Group Used Car Manager/ Buyer
For more information about the Desira Group and our range of both new and used cars or to enquire about servicing, parts or accessories, simply find your local Desira dealership and discover the difference. We are now striving to go green by utilising the least amount of paper possible and recycling our rubbish! Please join us in our aim by allowing us to communicate with you via e-mail or text instead of the post.