Desira Geely Celebrates Geely Auto UK Sponsorship of Team England Ahead of Glasgow 2026

Desira Geely, the official Geely Auto UK retailer in Norwich, Great Yarmouth and Bury St Edmunds, is proud to support Geely Auto UK’s new partnership with Team England as the national team prepares for the Glasgow 2026 Commonwealth Games, taking place from 23 July to 2 August 2026.

Geely Auto UK has been announced as Official Automotive Partner to Team England, reinforcing the brand’s commitment to performance, innovation and community engagement. As part of this nationwide partnership, Geely Auto UK vehicles and retailers will play a visible role in celebrations, sporting activity and community events across the UK over the coming year.

For customers and communities in Norfolk and Suffolk, this means seeing Geely Auto UK at the heart of one of the biggest sporting moments of 2026 — supporting athletes, inspiring participation and showcasing the next generation of electric mobility.

As part of the partnership, electric Geely EX5 models will support Team England’s leg of the King’s Baton Relay from 26–31 May 2026, transporting the Baton, athletes and guests as it travels across the country. The relay will include high profile community moments, including the campaign’s flagship Beach Clean event, highlighting sustainability and positive social impact.

Geely Auto UK is also supporting Team England’s National Weekend of Sport in July 2026 — a nationwide open weekend delivered with leisure partner GLL. The initiative will offer free access to more than 280 sports and leisure facilities, encouraging around 350,000 people to try new sports and get active.

Desira Geely will be celebrating these moments with in store activity, community engagement and social media content to help connect local people with Team England’s journey to Glasgow.

“We’re incredibly proud to represent Geely Auto UK locally and to support Team England as they prepare for the Commonwealth Games,” said Stuart Stone, Managing Director. “This partnership reflects the values we share with our customers in Norwich, Great Yarmouth and Bury St Edmunds — ambition, progress and community spirit. It’s fantastic to see Geely playing such a visible role on a national sporting stage.”

Customers can follow how Geely and Team England are preparing for Glasgow 2026 by visiting the Geely showroom in Norwich, Great Yarmouth and Bury St Edmunds or following Desira Group on social media

Team England supporters visiting DesiraGeely can experience Geely Auto’s range through hands-on demonstrations and test drives from knowledgeable product experts that will bring the brand to life. From exploring the Geely EX5, with its smartphone smooth intelligent cockpit, massage seats and spacious interior, to discovering the Starray EM-i’s advanced super hybrid system, Desira Geely can offer a seamless introduction to the Geely Auto products, which are backed by competitive finance offers and an 8 year vehicle and powertrain warranty for complete peace of mind.