JAECOO Named Carwow’s Brand of the Year 2026

We’re excited to share that JAECOO has been crowned Carwow’s Brand of the Year in the 2026 Car of the Year Awards — a huge achievement in its very first year on UK roads.

This milestone highlights JAECOO’s remarkable growth, bold design, advanced technology, and the confidence placed in the brand by more than 21,000 UK customers since its launch in January.

A Standout First Year for JAECOO:

• Carwow Brand of the Year 2026
• JAECOO 7 SHS – the UK’s best-selling plug-in hybrid in August
• 4th best-selling car overall in September
• Best-selling Chinese car in the UK in October (SMMT)
• Expanding product line-up with the JAECOO 5 and all-electric E5

Matthew Watson, Chief Content Officer at Carwow:

“JAECOO feels like it’s been selling cars in the UK for no more than five minutes, yet it’s taken the market by storm. It’s already nipping at the heels of the best-sellers, and the JAECOO 7 SUV has topped enquiry charts on the Carwow website. No wonder – JAECOO cars look cool, come packed with equipment, and cost significantly less than rival European, Japanese or Korean brands.”

Gary (Wei-Lun) Lan, CEO of OMODA & JAECOO UK:

“To be recognised as Carwow’s Brand of the Year is an incredible achievement and a true reflection of what we’ve built in such a short time. Our mission from day one has been to create modern, capable, well-made vehicles that connect with drivers both emotionally and practically. The success we’ve achieved in our first year highlights the strength of our products and the trust of our customers. This award encourages us to push even further as we grow the range and continue redefining what a premium SUV brand can be.”

Discover the JAECOO Range in Norwich, Lowestoft & Bury St Edmunds or follow the link to find out more.