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The Community Sports Foundation and Run Norwich are delighted to announce the continuation of their successful partnership with Desira, who will once again serve as the official lead car provider for Run Norwich 2026.
As one of the UK's most celebrated city running events, Run Norwich brings together thousands of runners and supporters each year, creating an electric atmosphere throughout the city. Desira's ongoing support reinforces its commitment to the local community and to helping deliver an unforgettable race-day experience.
Following the success of previous years, Desira will once again lead the field through the streets of Norwich, helping to kick-start another spectacular event. Details of the official Run Norwich 2026 lead car will be revealed soon, with organisers promising an exciting announcement that reflects both innovation and performance.
Keep an eye on Run Norwich and Desira's social media channels for the exclusive lead car reveal and further event updates as the countdown to Run Norwich 2026 begins.
We look forward to welcoming runners, volunteers, spectators, and supporters back to Norwich for another fantastic celebration of community, achievement, and sport. of the race.
Founded in 1992, the Norwich City Community Sports Foundation is the official charity partner of Norwich City Football Club.
The charity continues to be a force for good in Norfolk & Suffolk, supporting over 45,000 people a year across our four key impact areas: driving inclusion for people with disabilities, boosting mental health and wellbeing, raising aspirations for disadvantaged people, and community engagement.
In the 2023/24 season, the Foundation were awarded EFL’s Community Club of the Season and engaged 45,828 unique participants through more than 800,000 hours of activity, generating an incredible £63 million in social value.
Community Support FoundationOpened in 2018 and located in Horsford near Norwich International Airport, The Nest is the Norwich City Community Sports Foundation’s community hub.
The green, leafy and secure £7.9 million 22-acre site has a range of facilities including two floodlit 3G pitches, high-quality grass football pitches, residential bunk boxes, health and wellbeing facility, a cafe, sustainable second-hand retail space, plus conference and event spaces.
Desira proudly led the race with the impressive Jaecoo 7, a bold and capable SUV that perfectly set the pace for Run Norwich. Combining striking design with advanced technology and a smooth, confident drive, the Jaecoo 7 made a real statement at the front of the race, guiding runners through the city with style. It was a fantastic showcase of innovation and performance, helping to make the 2025 event even more memorable.
The Jaecoo 7 has gone on to achieve a record-breaking year of sales and has started this year strongly, with over 15,000 registrations year to date. Its growing popularity is a testament to its striking design, advanced technology, and exceptional performance.
