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Desira is delighted to announce its return as the Official Lead Car provider for the 2026 Run Norwich 10K, proudly supporting one of the region’s most celebrated running events.
Following 2025's successful partnership, Desira is proud to once again play a key role in leading thousands of runners through the heart of Norwich, setting the pace, and helping deliver a safe and enjoyable experience for all participants.
Run Norwich has become one of the region’s most celebrated sporting events, bringing together runners of all abilities alongside enthusiastic crowds and local supporters. Desira’s continued partnership reflects its strong commitment to the local community and its passion for supporting events that inspire health, wellbeing, and togetherness.
Stuart Stone, Managing Director for Desira commented:
"We are incredibly proud to return as the Official Lead Car for Run Norwich 2026. It’s a fantastic event that showcases the spirit of the city, and we can’t wait to lead the way once again. We look forward to being part of such an incredible day—see you at the start line!"
Desira looks forward to welcoming runners, spectators, and supporters to what promises to be another unforgettable Run Norwich event in 2026.
Keep an eye out for the official announcement of this year’s lead vehicle, coming soon. We are excited to reveal the car that will take pride of place at the front of the Run Norwich 2026 race and lead thousands of runners through the city streets. Stay tuned for more details as we get closer to race day.
Desira proudly led the race with the impressive Jaecoo 7, a bold and capable SUV that perfectly set the pace for Run Norwich. Combining striking design with advanced technology and a smooth, confident drive, the Jaecoo 7 made a real statement at the front of the race, guiding runners through the city with style. It was a fantastic showcase of innovation and performance, helping to make the 2025 event even more memorable.
The Jaecoo 7 has gone on to achieve a record-breaking year of sales and has started this year strongly, with over 15,000 registrations year to date. Its growing popularity is a testament to its striking design, advanced technology, and exceptional performance.
