EPCR welcomes OMODA | JAECOO as first ever Official Automotive Partner

EPCR, the tournament organiser of the Investec Champions Cup and EPCR Challenge Cup, has announced OMODA | JAECOO as its Official Automotive Partner for the 2024/25 season, marking a new chapter for international club rugby’s premier competitions.

A ground-breaking partnership, it is the first time EPCR has teamed up with an automotive brand, as the organisation looks to unlock new commercial opportunities, introduce new revenue sources and drive expansion within the sport.

It also marks the first ever global, multi-market sports sponsorship for Chery International, the parent group of OMODA | JAECOO with the objective of cementing the brand’s presence in their key markets including the UK, Italy and South Africa. Established in 1997, Chery has been China’s largest vehicle exporter for more than two decades.

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